Для сайта (html код):
<a href="http://new.ukrinform.info/gallery/fotoshops/363.html" target="_blank"><img src="http://new.ukrinform.info/uploads/gallery/main/fotoshops/tort_1_1187187300.jpg" border="0" title="Торт" /></a>
Для форума (BBCODE):
[url=http://new.ukrinform.info/gallery/fotoshops/363.html][img]http://new.ukrinform.info/uploads/gallery/main/fotoshops/tort_1_1187187300.jpg[/img][/url]